Meet Our Team

Company History
After 20 years of flooring installation experience working for others and himself, owner Mike Nelson expanded into sales and service in 2010 with the introduction of Carolina In Home Flooring & Design Center to the greater Raleigh area. A full-service residential flooring company, Carolina In Home Flooring & Design Center offers a beautiful designer showroom in Morrisville as well as the convenience of a simplified sales experience where flooring samples are brought to customers’ homes in our beautiful mobile showrooms. We work with most flooring product manufacturers, have experienced sales reps, dedicated installation crews, installation warranties, financing options and exceptional customer service.

Mike strives to surround himself with positive, motivated people to help him provide not only quality products, but quality service both before and after the sale.
Mike Nelson
Owner
Originally from Wisconsin, Mike moved to North Carolina in 1998 to begin a new flooring installation business. Mike was introduced to the flooring trade in 1989 after being encouraged by his uncle to attend the Armstrong Vinyl Flooring School. Mike’s desire to work a trade that could develop into his own business began then, and for the past 28 years, he has enjoyed building his knowledge through continued education and extensive experience in selling and installing hardwood, laminate, carpet and luxury vinyl flooring. Mike is very motivated, understand the importance of life balance, and values truth, family, hard work and having fun.
Jim Deignan
CEO
Jim has served as a business consultant to Mike and the company since its inception. Presently, Jim is using his 30+ years of leadership experience to lead the company while Mike puts more attention to the installation process to support the company’s quality standards and lifetime installation warranty.
Chris Whitaker
Sales Consultant
Chris has been with Carolina in Home Flooring & Design Center since early 2016 and has transitioned well from his decade long experience as a certified product specialist for Jeep. Chris has developed an in-depth knowledge of flooring and works hard to make sure our customers are familiar with the products being purchased and how they will perform in the settings they will be installed in. He strives to ensure a smooth process for his customers from initial contact through installation. Chris primarily serves our Winston-Salem/Greensboro markets.
David Richter
Sales Consultant
David joined our sales team in 2017 after several years as a residential flooring sales specialist in California. Since relocating to the greater Raleigh area, David has found working with people in this part of the country to be a very open and friendly process. David’s focus is to work diligently to find the right flooring for our customers, helping to make the decision as simple and easy as possible.
Martha Gerringer
Sales Support
Prior to joining Carolina In Home Flooring & Design Center, Martha worked with area realtors and builders, specifying flooring for homes that won several Gold and Silver awards through the Wake County Parade of Homes. Martha joined us in 2010 and has worked in both sales and sales support, and in her current role, she enjoys the rapid pace and flow between customers, sales associates, installers and manufacturers’ representatives in scheduling appointments, processing payments, ordering materials, finding appropriate products, and customer relations.
Martha is a Raleigh native, and has worked in the flooring industry for the past 32 years. She graduated from Meredith College with a degree in interior design and a minor in business administration.
Teena Murray
Costco Program Manager
Teena joined Carolina In Home Flooring & Design Center in 2015 to implement the Costco Sales program we had been selected to operate. Her previous experience doing the same for another flooring company and her overall flooring industry knowledge gleaned from other work experiences, along with her accounting background, helps provide our team and customers with exceptional sales support. Teena understands the Costco program very well and has helped us grow the program to five stores currently in Raleigh, Durham, Apex, Winston-Salem and Greensboro
Boris Chavez
Project Manager
Boris joined Carolina In Home Flooring & Design Center in 2017 as a project manager. In his role, Boris coordinates product shipments into our warehouse and out to all job sites for installation. This includes communicating with customers for installation dates and times, and ensuring our customers are satisfied with our installers’ work. Boris began working in the flooring business in 2008, has operated in various installation roles, and strives for high quality work in all he does.