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Meet Our Team

Mike Nelson
Mike Nelson
Owner/Sales & Installation Manager

Originally from Wisconsin, Mike moved to Raleigh in 1998 to start a new residential flooring installation business (and to gain access to better year-around “golf” weather!). A decade earlier, Mike began working in the flooring industry, and focused his attention on learning all about residential flooring and how to properly install it.

Today, along with his wife Kelly and their dogs Barney and Jetta, Mike maintains a healthy life balance between working in the company alongside the sales and installation teams and enjoying hobbies like golf, fitness and general handiwork. Mike is very motivated in all he does, values family, hard work, honesty and having fun!

Fun facts about Mike:

  1. Something he would do free: Teach golf to the youth who are beginning to play
  2. His secret talent: Home renovation
  3. Favorite quote: “Winners never quite and quitters never win”, Vince Lombardi
  4. Greatest accomplishment in life: Winning the World Speed Golf Championship (over age 50 division)
  5. Favorite flooring product: All Coretec products
Jim Deignan
Jim Deignan
Business Operations Partner

Jim has assisted and advised the business on general operations and strategy since its initial days in Raleigh. Jim and Mike have a high level of trust in and respect for each other’s strengths based on their backgrounds. Jim’s primary responsibilities include marketing, legal, budgeting, finance, payroll, insurance and contracts.

Fun facts about Jim:

  1. Jim and Mike are cousins and life-long friends
  2. Jim has 3 adult children who are each pursuing ways to make a difference in the world
  3. Favorite “hobby”: Coaching high school football and softball
  4. He enjoys cooking and credits his late mom for this
  5. Greatest passion in life: To positively and eternally impact others
David Richter
David Richter
Sales Consultant

David has sold residential flooring in both CA and now NC since 2017. He enjoys using his extensive product knowledge to help people transform their homes with flooring upgrades. David says he works for Carolina In Home Flooring because of the great values and work ethics of those he works with.

Some fun facts about David:

  1. Loves spending time with his wife and son
  2. Has two dogs (Koda (German Shepherd) and Calvin (Terrier))
  3. Favorite sport: Football
  4. Favorite food: Nachos
  5. Favorite flooring product: LVP
Herman Chavez
Herman Chavez
Sales Consultant

Herman has worked in the flooring installation business for the past 25 years, and in 2019 began selling residential flooring with us while continuing to operate his own installation business. Herman’s extensive knowledge about flooring products and the installation process helps him build positive relations with our customers. According to Herman, “CIHF is more than just a business and a workplace. We make a great team, and we support and help each other so that we can do our best for our customers.”

Fun facts about Herman:

  1. Loves spending time with his family
  2. Favorite hobby: Fly fishing
  3. Favorite sport: boxing (he once competed as a “golden gloves” amateur boxer)
  4. Greatest accomplishment: Becoming and being a father
  5. Favorite flooring product: Coretec LVP
Kelly Nelson
Kelly Nelson
Co-Owner/Office Manager

Kelly has assisted in various office aspects of the business since 2010. Presently, Kelly handles all incoming leads, including scheduling home visits, enters information into various software programs, taking customer payments and paying installers. Kelly works hard to keep up with the volume of leads; okay, in all reality, Kelly is the company’s rock star!

Other fun facts about Kelly:

  1. She’s a local girl (Cary).
  2. Past professions: Fire fighter, message therapist (including canine and equine message), bartender, surgical tech, house cleaner and organizer. Queen of many trades!
  3. She loves animals, particularly her dogs Barney (rescue mixed breed) and Jetta (Newfoundland)
  4. Favorite hobby: Dancing. She dances with a group of “older gals” performing at nursing homes (pre-COVID)
  5. Greatest accomplishment: Having and raising a son
Oscar Torres
Oscar Torres
Project Manager
Oscar started installing hard surface flooring in 2003, and since then, has developed into an exceptional craftsman and shares his skills and expertise with his employees and our customers. In addition to installation work, Oscar also serves as our Project Manager where he coordinates the receipt of all product shipments into our warehouse and out to job sites. In addition, Oscar communicates with all customers to schedule installations and to ensure jobs have been installed to our customers’ satisfaction prior to final payment.