Meet Our Team

Company History
After 20 years of flooring installation experience working for others and himself, owner Mike Nelson expanded into sales and service in 2010 with the introduction of Carolina In Home Flooring & Design Center to the greater Raleigh area. A full-service residential flooring company, Carolina In Home Flooring & Design Center offers a beautiful designer showroom in Morrisville as well as the convenience of a simplified sales experience where flooring samples are brought to customers’ homes in our beautiful mobile showrooms. We work with most flooring product manufacturers, have experienced sales reps, dedicated installation crews, installation warranties, financing options and exceptional customer service.

Mike strives to surround himself with positive, motivated people to help him provide not only quality products, but quality service both before and after the sale.
Mike Nelson
Mike Nelson
Owner
Originally from Wisconsin, Mike moved to North Carolina in 1998 to begin a new flooring installation business. Mike was introduced to the flooring trade in 1989 after being encouraged by his uncle to attend the Armstrong Vinyl Flooring School. Mike’s desire to work a trade that could develop into his own business began then, and ever since, he has enjoyed building his knowledge through continued education and extensive experience in selling and installing hardwood, laminate, carpet and luxury vinyl flooring. Mike is very motivated, understands the importance of life balance, and values truth, family, hard work and having fun.
Jim Deignan
Jim Deignan
Partner
Jim has served as a business consultant to Mike and the company since its inception. Presently, Jim works full-time as an employee/business partner and handles/oversees all business matters associated with accounting and finance, marketing, IT, legal, HR, payroll, insurance, contracts and most internal business processes.
David Richter
David Richter
Sales Consultant
David joined our sales team in 2017 after several years as a residential flooring sales specialist in California. Since relocating to the greater Raleigh area, David has found working with people in this part of the country to be a very open and friendly process. David’s relies on his product knowledge as he works diligently to find the right flooring for our customers, helping to make the decision as simple and easy as possible.
Lonnie Laviner
Lonnie Laviner
Sales Consultant
Lonnie joined Carolina In Home Flooring & Design Center in early 2019 after working in residential construction while earning a bachelor’s degree. Lonnie’s depth of residential construction knowledge is helpful when conversing with customers about their flooring needs. Lonnie’s goals align with ours…to connect customers with flooring products that meet their needs while considering quality, usefulness and price.
Herman Chavez
Herman Chavez
Sales Consultant
Herman joined our sales consultant team in 2019 with 23 years of residential flooring installation knowledge and experience. As a current flooring installation business owner, Herman looks forward to advancing his skills by helping consumers make quality flooring purchases using his unique knowledge as an installer, and tapping into the knowledgeable staff and systems presently in place. Herman’s hard work and commitment to excellence makes him a great fit with our existing sales consultants who work tirelessly to earn the trust and respect of our customers.
Kelly Nelson
Kelly Nelson
Office Manager
Kelly has assisted in various aspects of the business since its inception. Presently, Kelly oversees all office functions, primarily serving as back up for any tasks needing done during high sales volume times. Kelly specializes in optimizing work flow/organization to maximize office efficiencies.
Oscar Torres
Oscar Torres
Project Manager
Oscar started installing hard surface flooring in 2003, and since then, has developed into an exceptional craftsman and shares his skills and expertise with his employees and our customers. In addition to installation work, Oscar also serves as our Project Manager where he coordinates the receipt of all product shipments into our warehouse and out to job sites. In addition, Oscar communicates with all customers to schedule installations and to ensure jobs have been installed to our customers’ satisfaction prior to final payment.