Meet Our Team

Company History
After 20 years of flooring installation experience working for others and himself, owner Mike Nelson expanded into sales and service in 2010 with the introduction of Carolina In Home Flooring & Design Center to the greater Raleigh area. A full-service residential flooring company, Carolina In Home Flooring & Design Center offers a beautiful designer showroom in Morrisville as well as the convenience of a simplified sales experience where flooring samples are brought to customers’ homes in our beautiful mobile showrooms. We work with most flooring product manufacturers, have experienced sales reps, dedicated installation crews, installation warranties, financing options and exceptional customer service.

Mike strives to surround himself with positive, motivated people to help him provide not only quality products, but quality service both before and after the sale.
Mike Nelson
Owner
Originally from Wisconsin, Mike moved to North Carolina in 1998 to begin a new flooring installation business. Mike was introduced to the flooring trade in 1989 after being encouraged by his uncle to attend the Armstrong Vinyl Flooring School. Mike’s desire to work a trade that could develop into his own business began then, and for the past 28 years, he has enjoyed building his knowledge through continued education and extensive experience in selling and installing hardwood, laminate, carpet and luxury vinyl flooring. Mike is very motivated, understand the importance of life balance, and values truth, family, hard work and having fun.
Jim Deignan
Partner
Jim has served as a business consultant to Mike and the company since its inception. Presently, Jim works full-time as an employee/business partner and handles all business matters associated with accounting and finance, marketing, IT, legal, HR, payroll, insurance, contracts and most internal business processes.
Chris Whitaker
Sales Consultant
Chris has been with Carolina in Home Flooring & Design Center since early 2016 and has transitioned well from his decade long experience as a certified product specialist for Jeep. Chris has developed an in-depth knowledge of flooring and works hard to make sure our customers are familiar with the products being purchased and how they will perform in the settings they will be installed in. He strives to ensure a smooth process for his customers from initial contact through installation. Chris primarily serves our Winston-Salem/Greensboro markets.
David Richter
Sales Consultant
David joined our sales team in 2017 after several years as a residential flooring sales specialist in California. Since relocating to the greater Raleigh area, David has found working with people in this part of the country to be a very open and friendly process. David’s focus is to work diligently to find the right flooring for our customers, helping to make the decision as simple and easy as possible.
Boris Chavez
Project Manager
Boris joined Carolina In Home Flooring & Design Center in 2017 as a project manager. In his role, Boris coordinates product shipments into our warehouse and out to all job sites for installation. This includes communicating with customers for installation dates and times, and ensuring our customers are satisfied with our installers’ work. Boris began working in the flooring business in 2008, has operated in various installation roles, and strives for high quality work in all he does.
Kelly Nelson
Sales Assistant
Kelly has assisted in various aspects of the business since its inception, and currently handles all new customer leads including scheduling home sales visits, ordering materials and processing customer payments. Chances are if you communicate with the company Kelly will be the one assisting you! Kelly is experienced in work flow organization and is committed to ensuring work is done timely and efficiently.