About Us

Get to know your Raleigh, NC area flooring experts

Our history

After 20 years of flooring installation experience working for others and himself, our owner expanded into sales and service in 2010 with the introduction of Carolina In Home Flooring to the greater Raleigh area. A full-service company focused primarily on residential flooring, Carolina In Home Flooring’s business model promotes the convenience of an upscale mobile showroom sales experience where flooring samples are brought to customers’ homes to coordinate with their existing furniture and colors.

Representing the largest and smaller flooring manufacturers, our experienced sales consultants help customize our customers’ selections based on their home design and lifestyles. All projects are installed with our dedicated installation crews, and come with our limited lifetime installation warranty, limited product manufacturer warranties, an available damage protection plan should accidents happen, attractive financing options and exceptional customer service.

Initially, our business was built through online marketing and valuing relationships. Due to our success, a world-wide retailer selected Carolina In Home Flooring to be its exclusive flooring provider and installer for its members in the greater Raleigh area. We are thankful for the trust this retailer and thousands of homeowners have placed in us over the years and look forward to meeting the needs of thousands more.

Our Vision, Mission & Values

“The difference is knowing what you want and what the end is supposed to look like.”
— Legendary Coach Vince Lombardi

Coach Lombardi was driven with the end result always in mind. He was determined to get the most out of each of his players and coaches, and he accepted nothing less than a personal commitment and total sacrifice of one’s personal desires for the greater good of the team. Perfection was the goal of all effort put forth, and Lombardi knew his team’s achievements would reflect the combined efforts of each individual. To that end, the Green Bay Packers were no different than other kinds of organizations, where the results can only be as good as each individual’s efforts. True teamwork harnesses the strengths of everyone, producing an outcome not possible any other way.

Our Vision
At Carolina In Home Flooring, we focus on being the preferred residential flooring sales and installation company where quality is embedded in all we do. From sales to installation, we professionally sell and install the right products at reasonable prices and commit to exceptional customer service standards.

Our Mission
We ensure a simplified, value-added in-home buying experience, utilizing knowledgeable, committed and hard-working professional sales consultants whose purpose is to meet our customers’ needs through proper alignment of appropriate products at fair prices. We support this buying experience with responsive sales support staff and a dedicated team of professional installers who pride themselves on the quality of their work, one job at a time.

Our Values
In every interaction, we work hard and strive to be personable, prompt, efficient, thorough, grateful, honest and respectful as we compete with integrity for our customers’ business. Schedule your Shop at Home appointment

Why choose us?

Like most anything we purchase today, choices exist. When purchasing flooring products, manufacturers want you to choose theirs, and there are plenty of retailers, including big-box stores, ready to sell to you without a personalized experience. At Carolina In Home Flooring, our goals are to assure your complete satisfaction with price, product selection, installation and customer service and to earn your repeat business, favorable reviews and referrals. We’ll do this with our:

Owner-operated, supportive, collaborative and compassionate team
Sales consultants’ professional knowledge and experience
Exclusive installers’ adherence to our personalized service standards and recommended industry installation guidelines
Efficient Shop at Home, mobile showroom buying process
Use of innovative technologies
Commitment to forming relationships built on integrity, honesty, transparency and trust
Culture of appreciation where we deeply value the contributions of all team members
Same day financing options (subject to approved credit)
Limited manufacturer product warranties, limited lifetime installation warranty and an available accidental damage protection plan

View our services

See why the Raleigh, NC area has trusted us with their flooring since 2010

About us

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Meet Our team

Mike Nelson

Owner

Originally from Wisconsin, Mike moved to Raleigh in 1998 to start a new residential flooring installation business (and to gain access to better year-round "golf" weather!). In the late 1980’s, Mike began working in the flooring industry and focused his attention on learning all about residential flooring and how to properly install it. Fast forward to the end of 2025 after starting and operating Carolina In Home Flooring since 2010, Mike stepped away from operations to begin his “retirement” years staying active with golf and exercise while enjoying time spent with his wife Kelly. His handicap has improved, and it won’t be long before he’ll be able to say he golfed his “age”! Mike is very motivated in all he does, values family, hard work, honesty and having fun! Fun facts about Mike:

Something he would do free: Teach golf to the youth who are beginning to play
His secret talent: Home renovation
Favorite quote: " Winners never quit and quitters never win", Vince Lombardi
Greatest accomplishment in life: Winning the World Speed Golf Championship (over age 50 division)
Favorite flooring product: All Coretec products

Jim Deignan

CEO/General Manager

Jim has assisted and advised the business on general operations and strategy since the business’ inception in 2010. Jim and Mike have a high level of trust in and respect for each other’s strengths based on their professional backgrounds. As the company’s leader, Jim’s oversees all aspects of operations while working alongside staff as they work hard to accomplish the organization’s vision and mission while upholding the values shared by everyone. Fun facts about Jim:

Jim and Mike are cousins and life-long friends
Jim has 3 adult children who are each pursuing ways to make a difference in the world
Favorite past-time "hobby": Coaching high school football and softball
He loves traveling to and hiking in Colorado and enjoys staying fit
He leads bible studies for coaches and athletes at the University of Wisconsin-Eau Claire
Greatest passion in life: To positively and eternally impact others

David Richter

Sales consultant

David has sold residential flooring in both CA and now NC since 2017. He enjoys using his extensive product knowledge to help people transform their homes with flooring upgrades. David says he works for Carolina In Home Flooring because of the great values and work ethics of those he works with. Some fun facts about David:

Loves spending time with his wife and son
Has two dogs (Koda (German Shepherd) and Calvin (Terrier))
Favorite sport: Football
Favorite food: Nachos
Favorite flooring product: LVP

David Redd

Sales consultant

David is a North Carolina native and proud graduate of Appalachian State University. Using his managerial and customer service skills, David’s focus in sales is to ensure our customers experience a high level of care and attention put into each project we sell and install. David believes in and supports our company values and has a strong personal belief in finishing what you start and being known by the fruit of your labor. His upbringing instilled strong family values in him, thus he makes sure he balances the time spent working and at home with his wife and son. Fun facts about David:

Carolina Panthers, Appalachian State football and Duke basketball fan
Greatest accomplishment: Adopting his son
Hobbies: Watching sports, enjoying the outdoors, spending time with family, doing "projects" around the house, playing piano and acoustic guitar
Favorite movie: The Gentleman
Passionate about a good cup of coffee

Marco Baglioni

Project manager

Marco was born and raised in Buenos Aires, Argentina, and moved to the US in 2000. He began working in construction in 2002, and by 2006, he launched his own flooring installation business. This hands-on experience gave him a deep understanding of quality craftsmanship and customer service—values that align perfectly with CIHF's mission.
As Project Manager, Marco also oversees material ordering, shipping and inventory management. He also plays a key role in customer relations, coordinating installations and ensuring quality and client satisfaction. According to Marco, “CIHF has a very supportive, team-oriented work environment where everyone works together to get the job done right. I appreciate the variety of projects we handle as it gives me a chance to keep learning and improving my skills. CIHF a place where hard work is recognized, and that motivates me to do my best every day.”
Fun facts about Marco:

Is grateful for and loves spending time with his family
Has a lab-mix rescue dog named Cupcake
Favorite sport: soccer
Hobbies: playing soccer, fishing, and traveling
Favorite flooring product: LVP

Amanda Belgrave

Sales assistant/lead coordinator

Amanda was born and raised in New Hampshire and has spent the last ten years residing in Denver, Colorado. In mid-2021, Amanda moved to the Raleigh-Durham area with her husband and two dogs to be closer to family. Amanda’s extensive operational work experience in the restaurant industry will serve us extremely well as she uses her strong organizational, efficiency, and people skills to initiate and develop relationships with our customer base while streamlining sales lead processes whenever possible. Fun Facts about Amanda:

Lover of Craft Beer and is excited to explore a new beer scene!
Was a hiking guide in Colorado and is looking forward to hiking back East.
In her spare time, you can find her refinishing furniture, cooking, out for a run, or sitting on her back porch reading.
An avid fan of music and has been to a ridiculous number of concerts.

Nina Powell

Business Development Coordinator

About Nina:

I enjoy making connections and building lasting relationships.
I’m married to the love of my life and a proud mother of two amazing young women.
I’m a lifelong local now enjoying life in the country.
I love to travel and consider myself a foodie.
I love cooking and am eternally grateful to my granny for teaching me.
My happy place is Lake Lure, NC.
I have rescued animals of all kinds, including a parrot who’s now 36.

Liz Bailey

Sales consultant

Liz was originally born in Colorado Springs, moved to Raleigh, NC at a very young age, and was raised here in the south. Liz is a proud graduate of the University of North Carolina at Wilmington. Go Seahawks! With professional experience in marketing and client management, Liz brings an energetic and relationship-focused personality to the team and is excited to take the next step in her career in a new industry! Her attention to detail and process-efficient mindset helps to provide customers with an organized and seamless experience from start to finish. Fun facts about Liz:

Liz spends tons of time courtside cheering on her son who plays competitive travel basketball.
She has two dogs, a lab named Lola and a frenchie named Letti. They are WAY too spoiled!
Her favorite food is "Taco Bell"!
Liz's idea of 'enjoying the outdoors' is sitting on a nice patio with a cocktail or glass of wine.
Liz's guilty pleasure is binge watching trashy reality tv shows and anything true crime.